A Sweet History of Tradition and Growth

October 3, 2024

Our history, like our product, is truly one-of-a-kind.

Born on the iconic beaches of New Jersey and intertwined with the legacy of the famous Boardwalk, Carousel’s embodies a rich tapestry of joy, tradition, and community spirit. Just as the very first attraction built on the Boardwalk, a carousel, evokes simplicity and enchantment, we strive to bring that same magic to every swirl we serve.

Our journey began over 20 years ago with a cherished family recipe, served from a small countertop on The Boardwalk. Even back then, our ice quickly became a refreshing favorite for locals seeking a cool treat under the summer sun. The vibrant colors and bold flavors of our ice, resembling the lively carousel rides nearby, quickly captured the hearts of both locals and visitors alike, becoming a beloved staple of the Boardwalk experience.

From those humble beginnings, we’ve remained committed to the essence of what makes Carousel’s special—our family recipe, a deep sense of community, and the joy we bring to each customer. It’s a tradition we take pride in, ensuring that every batch we create is as flavorful and delightful as the ones we served two decades ago. This commitment results in a deliciously nostalgic experience that keeps our customers coming back around, and around, and around.

As demand for our product grew, so did our vision. What began as a local favorite on the New Jersey Boardwalk has now expanded into franchises across the U.S., bringing Carousel’s joy to new communities. Our mobile trucks allowed us to reach even more people, delivering our product to fundraisers, events, and celebrations nationwide. This growth has helped us stay true to our roots while sharing moments of happiness with more communities than ever before.

Even as our brand expands, the core values of Carousel’s remain unchanged. Whether you visit us at a local event or stop by for a quick treat, you’ll always enjoy the same delightful flavors and welcoming atmosphere that have been part of our journey from the start. Every swirl we serve is crafted to spark nostalgia, joy, and connection—feelings that resonate with everyone, regardless of age or background.

So, next time you grab our signature ice, remember that you’re not just enjoying a treat; you’re sharing in a piece of our history, spun with the magic of the Boardwalk and a tradition that continues to grow, just like the carousel’s endless ride. To learn more about our delicious offerings and franchise opportunities, click here!